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Saturday, October 6 • 9:00am - 9:50am
A/B Testing Your Designs With Real Users

Will is going to show how Cars.com tests designs with large segments of real website users with the A/B testing solution Optimizely. Learn how Optimizely lets you test changes at any time on your live site to see how consumers respond to different user interface elements, labels, and task flows. Optimizely runs almost completely in the browser and allows you to inject custom jQuery or other JavaScript. Will's talk includes Optimizely's test creation console and reporting.



avatar for Will Hacker

Will Hacker

Will Hacker is a User Experience Architect at Cars.com, where he focuses on UX design and usability for the mobile web. His background includes user experience design for B2C and B2B ecommerce websites and financial services web products. You can follow him on Twitter or check out his website, willhacker.net.   

Saturday October 6, 2012 9:00am - 9:50am
Breakout Room 2